NHIM APPAREL

 
 
 

THE BRAND

NHIM Apparel is based out of Redding, California. Their main focus is on selling tees, but their product is love. The tees are just the vehicle to share the Good News. They manufacture in-house in Redding, CA.

THE PROJECT

Create an illustration and mock-up for clothing based on the them “Joy Bombs.” The company wants a fun cartoony look with an ironic style and approach. Inspired by WW2 propaganda art, Green Day’s “Dookie” album, Cuphead, and surf culture.

THE TARGET

  • Gen Z

  • Surf culture

  • Christian Students

THE DELIVERABLES

  • Conceptualize artwork based on the theme “Joy Bombs”

  • Illustration

  • Mock-ups

  • Copywriting

 
 
 
 
Ryan Barbee