Newsole

THE COMPANY

Newsole Running is South Atlanta’s premier destination for natural running footwear, apparel, and accessories. Founded by David and Shona Jonson, the store combines expert service with a passion for helping people achieve their fitness goals. Offering top brands like On Running, Altra, and Xero Shoes, Newsole Running stands out with personalized services like free gait analysis and tailored shoe fittings. With a focus on community, comfort, and confidence, the Jonsons aim to transform lives through fitness, friendship, and faith, inspiring customers to discover their "new soul."

THE PROJECT

Conceptualize and design a refreshed logo for an established running shoe store. They were relocating to the downtown section of McDonough, Georgia and knew this was the time to step into the next stage of their evolution as a company.

THE TARGET

• Runners (primarily based in the Metro Atlanta area)

THE DELIVERABLES

• Branding & Logo Design

• Visual Identity

• Signage