Rent.
THE Company
Rent. is an internet listing service that focuses on promoting apartments and rental properties, as well as providing property management companies with digital/automation solutions.
THE PROJECT
Rentpath has evolved into Rent. The most powerful platform in multifamily marketing. With this exciting new chapter came a whole new identity! In addition we launched a nationwide brand awareness campaign with CTV ads, OOH billboards in 13 major cities, and an aggressive social media campaign. This resulted in a tremendous increase in traffic and qualified leads for the Rent. network clients responsible for bringing in 40% of all traffic and 60% of all qualified leads.
THE TARGET
Gen Z and Millenial consumers
THE DELIVERABLES
Brand Guide
OOH Design
CTV/Internet Video Ads
HTML5 Ads
Social Media
THE Team
Ryan Barbee, Colin Kiley, Kate Terhune, Rachel Lomba, Bradford Armstrong, Tracey Del Moral