NewSole
Conceptualize and designed a refreshed visual identity for an established running shoe store. The clients were relocating to the downtown section of McDonough, Georgia, and knew this was the time to step into the next stage of their evolution as a company.
Brand
Newsole Running is South Atlanta’s premier destination for natural running footwear, apparel, and accessories. Founded by David and Shona Jonson, the store combines expert service with a passion for helping people achieve their fitness goals. Offering top brands like On Running, Altra, and Xero Shoes, Newsole Running stands out with personalized services like free gait analysis and tailored shoe fittings. With a focus on community, comfort, and confidence, the Jonsons aim to transform lives through fitness, friendship, and faith, inspiring customers to discover their "new soul."
Audience
Runners (primarily based in the Metro Atlanta area)
Deliverables
Branding and marketing strategy
Logo Design
Visual Identity
Signage
